Privacy Policy

1) Scope

This policy covers personal information processed by MCG through our websites (including forms and chat), landing pages, email, ads, analytics, client portals, and services. It does not apply to third-party sites or platforms we do not control.

2) Data We Collect

• Contact & account: name, email, phone, organization, role.
• Transaction & billing: invoices, addresses, payment status (payment card data stays with our payment processors).
• Campaign & engagement: form responses, meeting bookings, email engagement, CRM activity.
• Technical: device, browser, IP address, approximate location, pages viewed, referring URLs, session events.
• Content you provide: messages, uploaded files, testimonials, case-study permissions.

3) How We Use Data

• Provide and improve websites, products, and services.
• Respond to requests, book meetings, and deliver client work.
• Run campaigns (email, ads, social), measure effectiveness, and personalize experiences.
• Detect, prevent, and address fraud, abuse, or security incidents.
• Comply with legal obligations and enforce agreements.

4) Legal Bases (GDPR)

Where the GDPR applies, we process personal data under one or more of the following bases:

• Consent (e.g., newsletter sign-ups, optional cookies).
• Contract (to deliver services under a proposal or agreement).
• Legitimate interests (to operate and grow our business in ways that do not override your rights).
• Legal obligations (e.g., tax and compliance).

5) Cookies & Tracking

We use necessary cookies to run the site and optional cookies for analytics and advertising. You can manage preferences via your browser settings. If we deploy a consent banner in the future, we will update this section with a link.

6) Analytics & Advertising

We may use platforms such as Google Analytics, Google Ads, Meta, LinkedIn, or similar tools to measure performance and improve relevance. These tools may set their own cookies and receive usage data from your browser. You can opt out via platform settings or the Network Advertising Initiative choices page.

7) Sharing & Service Providers

We share personal information with vendors who help us operate (hosting, analytics, CRM, email, payments, support). We require providers to protect data and use it only to deliver contracted services. We may also share data when required by law, to protect rights and safety, or in connection with a merger or acquisition.

8) International Transfers

We are based in the United States and may process information in other countries. Where required, we use appropriate safeguards (such as Standard Contractual Clauses) for cross-border transfers.

9) Data Retention

We keep personal information only as long as necessary for the purposes described or as required by law. Retention varies by record type (e.g., billing, project files, analytics logs).

10) Security

We take reasonable administrative, technical, and physical measures to protect personal information. No method of transmission or storage is completely secure; we cannot guarantee absolute security.

11) Your Privacy Rights

Depending on your location, you may have rights such as access, correction, deletion, portability, objection, and restriction. You can exercise rights by contacting us at [email protected]. For marketing emails, use the unsubscribe link. If you believe we have not resolved your concern, you may lodge a complaint with your local authority.

12) US State Privacy Rights (where applicable)

If you are a resident of a U.S. state with a comprehensive consumer privacy law (for example, California’s CCPA/CPRA), you may have additional rights. These may include the right to know/access, delete, correct, and opt out of certain data sharing used for cross-context behavioral advertising. These state-specific rights apply based on your residency and the law’s scope and thresholds, regardless of where MCG is located.

• Right to Know/Access: request categories and specific pieces of personal information we collected.
• Right to Delete/Correct: request deletion or correction, subject to legal exceptions.
• Right to Opt-Out: opt out of targeted advertising or sharing; submit a request by emailing [email protected] or using platform-level ad settings.
• Right to Non-Discrimination: we will not discriminate for exercising your rights.

To exercise these rights, email [email protected] with "CCPA/CPRA Request" in the subject.

13) Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child provided information, contact us to request deletion.

14) Your Choices & Opt-Outs

• Marketing emails: use the unsubscribe link or email us to opt out.
• Cookies: adjust your browser settings (e.g., block or clear cookies) using your browser’s privacy controls.
• Targeted ads: opt out via platform settings or the Network Advertising Initiative choices page.

15) Automated Decision-Making & Profiling

We do not use automated decision-making that produces legal or similarly significant effects. We may use limited profiling (e.g., audience segments) to measure campaign performance and relevance.

16) Third-Party Links

Our sites may link to third-party websites. We are not responsible for their privacy practices. Review their policies before providing personal information.

17) Changes to this Policy

We may update this Privacy Policy from time to time. The version posted at marketingcontentgenius.com/privacypolicy supersedes prior versions. Material changes will be notified to active clients or highlighted on this page.

18) Contact

• Controller: Marketing Content Genius LLC
• Jurisdiction: Wyoming, United States
• Email: [email protected]